November 7th, 2007

Entergy Readies Corporate Shell Game, Abandons Newspeak For Brutal Honesty

by Philip Baruth

So Entergy, owner-operator of the Vermont Yankee nuclear facility, has apparently decided that it’d like a bit more distance from its unregulated nuclear assets. The company wants to create an entirely separate entity to hold the bag on Yankee, and plants in Massachusetts, New York and Michigan, and they’ve asked the NRC to fast-track the plan.

vermont yankee

One concern for the NRC? That this new company might not have — what’s the polite corporate term — the “financial wherewithal” to support decommissioning.

Funny, that. But the new company’s working title is even funnier: SpinCo. We could just about die laughing.

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  1. Vermont Daily Briefing » In Stunning Corporate Tour de Force, Entergy Rebrands Incompetence as Equity said,

    on April 29th, 2008 at 5:15 pm

    […] As we’ve reported at various points over that same year, Entergy is involved in a multi-stage attempt to transfer corporate responsibility away from the parent company, and in so doing, to rebrand the entire effort, moving away from the whiff of incompetence and mendacity that now drift in when the name “Entergy” surfaces in conversation. […]

  2. Vermont Daily Briefing » From the Files of VDB: In Stunning Corporate Tour de Force, Entergy Rebrands Incompetence as Equity said,

    on July 30th, 2009 at 8:52 pm

    […] As we’ve reported at various points over that same year, Entergy is involved in a multi-stage attempt to transfer corporate responsibility away from the parent company, and in so doing, to rebrand the entire effort, moving away from the whiff of incompetence and mendacity that now drifts in when the name “Entergy” surfaces in conversation. […]